# Search Intent

Source: https://docs.askaniela.com/user/manual/search-intent/

**What it is for:** Search Intent shows what people want when they type a phrase: the intents with their share of
the top results and the form of page that fits best (for example a guide, a calculator or a product list). This is
the only module with levels. More detail and prices: [Search Intent in the user guide](https://docs.askaniela.com/user/search-intent.md).

![Search Intent form: one phrase, list or CSV, country and language, three levels and search results](https://docs.askaniela.com/assets/manual/search-intent.png)

## Step by step

1. Open **Labelling** in the sidebar and click **Search Intent** (or go straight to `/intent`).
2. **1 · Phrase** - choose **One phrase**, **List** (one phrase per line) or **CSV file** (up to 100 phrases).
   For one phrase pick the **Country** and **Language** (the market).
3. **2 · Level**:
    - **Ani's quick look** (Basic) - the intents, their shares and the form of content that fits best;
    - **Ani takes a closer look** (Premium) - the quick look plus what the top pages contain;
    - **Ani compares your page** (Compare) - the closer look plus your page next to the top results, with what to
      add. The field for your page address appears only for this level.
4. **3 · Search results** - **Use recent results** (cheaper, if Ani checked the same phrase and market in the
   last 3 days) or **Fetch fresh results** (always today's results, full price).
5. Optional: **Report language**.
6. Check the **Summary** and click **Analyse**. Results usually take a few minutes; the page refreshes by itself.

The **History** table below the form lists your phrases with the main intent, status, price and the date of the
search results.

## The intent report

![Intent report: recommended form, main intent, intent shares and export buttons](https://docs.askaniela.com/assets/manual/intent-report.png)

- **Recommended form** and the **main intent** with its share of the top results.
- Notes when the results are mixed (no intent dominates) or when traffic points to a different intent.
- **Intent shares**, **What the results page contains**, **Which result serves which intent**, content elements,
  reader questions, search demand and a summary.
- **Export HTML**, **Export PDF**, **Export CSV**, **Share** and **New phrase** at the top.

## Common questions

**What does "29% of results" mean?** The share of the top results that serve this intent. It describes the
results on the date shown, not a ranking promise.

**Do I pay for phrases that fail?** No. Failed phrases are not charged.

**Can I see how the results changed?** Yes. A report lists your earlier reports for the same phrase and market;
open an older one to compare.